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The PrestaShop "Tenure (seniority) rules" module extends your loyalty program by rewarding customers for their account age, not just spending. It allows defining bonus points based on customer tenure, for instance, after 365 or 730 days since registration. Integrated with "myprestaloyalty" and automated via cron jobs, customers receive loyalty points without manual intervention. Administrators can easily configure seniority thresholds, assigned points, their validity, and activate/deactivate rules. The module also offers optional email notifications, enhancing customer engagement and fostering long-term loyalty efficiently.